5senses branding
For 5senses Vegan Restaurant we created the logo as well as the business card, the signs and the menus based on its philosophy for veganism. The logo conveys the restaurant’s passion for pure greek flavors and its concerns towards the protection of the environment and the animals.
The leaf and the green color connect the brand with nature and healthy food, at the same time evoking a sense of tranquility and well-being. The two semicircular shapes remind of the yin-yang symbol that represents the balance and the harmony of nature, while the black color adds sophistication. We used a serif font that features a minimalist, elegant and modern feel matching the restaurant’s ambiance.